Why You Need Social Media

Do I really need social media marketing to help my business? The answer is a resounding yes! We live in a world today where people are increasingly connected using social media, which means that if you aren’t marketing your business for social media, than you are giving business away to your competitor who is. The whole marketing landscape has changed with the introduction of Social Media. There are a myriad of new avenues that opened up for marketers, that before, did not exist or were too complicated. In today’s world, we have an easy to use and powerful tool at our fingertips, that can share your unique content all over the world in seconds.

People use Social Media for a variety of reasons, but if you’re not using it to promote your business, you’re already falling behind. Social Media Marketing can be the lynchpin in creating a unique and creative marketing strategy for your business.

Pushing Traffic to your Website:

All website owners wants to increase their traffic; Social Networks top the list of site referrals that businesses are receiving today.  They also help to achieve greater numbers in time spent on your site, as well.

Search Engine Optimization used to be the sole focus for driving increased traffic to your site, and as a result marketers allocated a majority of their resources there. While SEO is still an important part, it has now become secondary to social media marketing. The greatest benefit to Social Media Marketing is to be everywhere your potential customers are.

Search Engine Optimization:

When search engines update their algorithms, there are more social media results being integrated. Whether it is a business page on Facebook or Google using Google +, algorithms are now taking social results into account.

An even more interesting trend is the fact that Social networks themselves are becoming search engines. Facebook for example has graph search and Twitter is being used as a real-time search engine.

A business’ Social Media Marketing efforts will become more significant in your SEO strategies. You can no longer sit on the sidelines of social media, because if you do, the only person you’ll be helping is your competitor.

Engagement:

Communication is important for any business, but positive engagement with the customer base can really lead to improved reputation. Social Media posts allow brands and users to interact freely and quickly.

By creating a brand for your business, you allow the brand to take on a personal role and becomes a member of a conversation. Resulting exposure can develop a quality brand image and reach more people in the process.

Branding:

With the flexibility to make every profile unique, businesses can give brands a personality on social networks. How they interact, the look and feel of the profile, all encompass the general characteristics of the brand. For many businesses your social profile may be more important than your website.

Mobile:

At the forefront of social is mobile, because most of the social activity that is being done is being done through a mobile device. Most internet activity today is being done through mobile devices; so it’s important to plan accordingly when developing your social strategy. The experts at Veritas Digital Media Group can help you with your Social Media Marketing Strategies.

Everything on a mobile device can easily be shared with any social network, allowing your business to reach more people than ever before. You also want to make sure that you have a responsive website, because you want to ensure that it is compatible and offers the viewer a positive experience.