Website Enhancement & Design - Veritas Digital Media Group

Every day the number of devices, platforms, and browsers that need to work with your site grows. Having a responsive web design represents a fundamental shift in how we’ll build websites in the coming decade.

Functional and Smart Designs Solutions

At Veritas Digital Media Group we place emphasis on form as well as function, with our goal to keep it simple, clean and straight to the point.

User Friendly Designs

A website is a reflection of the business itself to the consumer. A high quality creative website is the cornerstone to customers having a positive first impression of your business. Veritas Digital Media Group creates professional website designs that are not only regal and clean, but also easy to navigate, ensuring a pleasant user experience.

Call to Action

One of the most effective methods of converting website traffic into actual paying customers, is presenting them with an effective call to action (CTA). Each page of a website should have one or more ‘CTAs’ that direct potential consumers to the next step of the process.

Leads and Sales

Your website is the first impression of your brand and your company. Studies have shown that the visual aspect of a brand’s website had an influence on their purchasing decision. Your website matters, and can attract qualified potential customers, generate leads and drive sales. When a website is designed correctly and supported by Search Engine Optimization (SEO) practices, potential customers should:

Find you easily on search engines such as Google, Yahoo and Bing
Be engaged and responded to throughout the entire sales cycle
Give their contact information on landing pages

Be tracked, analyzed and enhanced
Buy more from your website

If your website isn’t a sales generating machine, we can help. Depending on your specific needs, Veritas Digital Media Group can assist you with all or some of the following services:

Website Design

System Migration

We use WordPress and can manage the migration process with ease and efficiency.

Keyword & Page Content Development

Maximize your website’s functionality by strategically choosing the right keywords to be placed within page titles, headings, content and other page properties.

Marketing Performance Measurement & Analytics

Our team will set up and tightly integrate your lead management programs and tracking systems.

Reporting

We will provide reports on what’s working, what’s generating leads and prospects, sources of traffic and individual page popularity.

Ongoing Management

Consistent content creation and engagement play a major role in website success. At Veritas Digital Media Group we offer very reasonable prices for ongoing monthly website maintenance.

Here at Veritas Digital Media Group, we can help you design and implement a website that will help you have an effective sales presence online. Together, we can help you with your website design, online media design, secure shopping cart, product catalog, payment gateway, as well as call to actions to ensure more traffic conversions to sales. We offer WordPress website design packages that have social and mobile integration in mind. We cater to small business professionals and can provide expert support for your internet marketing needs.

role-of-internet-marketing-in-modern-marketing

We stay up-to-date on the latest social media and marketing products and trends so you don’t have to. Our expert services have a focus of:

Functionality and Mobility
Blogging and Social Integrations
Scalability, so your online presence and website
can grow alongside your business
CMS Integration
Maintenance & Updates
Blog Writing

Training
On-page SEO
E-mail Marketing
Hosting Services
Photo Optimization
Social Media Integration

We create unique, custom websites using WordPress for CMS. This way you can update content, post new content, add new pages and make changes easily.

This is what each phase of our Creative Process look like:

PHASE 1

The first phase is to gather information. There are many factors taken into consideration when starting any web site project. We make sure to ask you the right questions (purpose, goals, target audience, etc) to ensure that we understand your business and its specific needs. Final part of this initial phase: The Creative Brief.

PHASE 2

Using the information gathered from the Creative Brief, we then develop an action plan and timeline that will help serve as a roadmap for the final creative deliverable. Our team then develops the information architecture (site map) for your web site. This is an essential first Phase to developing a consistent, easy to understand navigational system. It is also the time for deciding what technology should be implemented: We generally recommend WordPress as it is the most used, and the most user friendly. In this phase we also set the timeline and milestones for your entire web site development project.

PHASE 3

Content development is usually one of the most complex, and important tasks. Many companies don’t take content strategy seriously, but it is a vital part of your web site development project success. If your website content is out of date, or off-brand; you can be missing a huge opportunity to attract and convert customers online, and may actually be losing potential customers. Our team can help you create original, top-notch, practical content for your online audiences.

PHASE 4

This is the phase where we develop the front end of your site, and ensure that the look and feel of the website matches your brand. Working together in a partnership means exchanging ideas, we will arrive at a final web site design that fully meets your design and visual expectations, as well as setting up your site to match your functional needs. Mockups of each page are created during this phase.

PHASE 5

This is generally the most time-intensive phase, and is where the web site creation actually happens. It includes: slicing images from PSD files, coding templates in the appropriate XHTML and CSS, javascripts (jQuery) for drop-down menu selections, sliders, modal windows, etc, CMS theme development, PHP functions like images and thumbnail handling, custom widgets, forms, etc, plug-ins: installation & configuration, SEO enhancements: titles, meta tags, permalinks, etc. This phase builds the site functions you’ll need to be successful.

PHASE 6

Once the CMS becomes functional, we move on to content entry. We will load most content into the CMS and also teach you how to load and modify content as needed. In addition to raw text, we will also be loading quality photos, graphics, tables, PDFs and other downloadable files onto your website.

PHASE 7

This is where the migration to the actual server takes place. Once we ensure complete functionality of the web site (forms, scripts, plug-ins) we will then transfer the site to be ready to go live. Any final browser compatibility issues will also be checked out. Only after intensive quality assurance and your final approval the web site is launched, and made live to the public.

PHASE 8

Maintenance is necessary in order to keep your web site updated and working correctly. Our team will continue working together with you to update and maintain the information on your web site, and to fix any bugs that may occur over time, ensuring that your website continues to run smoothly. We provide 90 days of free maintenance and then offer low cost maintenance plans to ensure your website always performs flawlessly.